Digital Marketing

Social Media Marketing

  • Using social media platforms to promote products or services.
  • Includes organic posts, paid ads, and engagement with followers on platforms like Facebook, Instagram, Twitter, LinkedIn, Pinterest, TikTok, and others.

Content Marketing

  • Creating and distributing valuable, relevant content to attract and engage a target audience.
  • Includes blog posts, articles, ebooks, infographics, videos, podcasts, and more.

Search Engine Optimization (SEO)

  • On-Page SEO: Optimizing individual web pages to rank higher and earn more relevant traffic in search engines.
  • Off-Page SEO: Activities done outside of your website to impact your rankings within search engine results pages (SERPs).
  • Technical SEO: Optimizing your website for the crawling and indexing phase.
  • Optimizing your online presence to attract more business from relevant local searches, especially important for businesses with physical locations.

Video Marketing

Using videos to promote and market your product or service. This includes platforms like YouTube, Vimeo, and social media videos.

Pay-Per-Click (PPC) Advertising

  • Paid advertising where you pay a fee each time your ad is clicked.
  • Common platforms include Google Ads, Bing Ads, and social media ad platforms.

Google Ads

  • Search Ads:

    • Text ads that appear on Google search results pages when users search for specific keywords related to your business.
    • These ads are typically displayed at the top and bottom of the search results.
  • Display Ads:

    • Visual ads (images, videos, or animations) that appear on websites within the Google Display Network.
    • These ads can be targeted based on user interests, demographics, and website content.
  • Video Ads:

    • Ads that appear on YouTube and other Google partner sites.
    • Includes skippable and non-skippable in-stream ads, video discovery ads, and bumper ads.
  • Shopping Ads:

    • Product-based ads that appear in Google Shopping, Google Search, and Google Display Network.
    • These ads include product images, titles, prices, and store information.
  • App Promotion Ads:

    • Ads designed to drive app installations and engagement.
    • These ads can appear across Google Search, Google Play, YouTube, and the Google Display Network.
  • Smart Campaigns:

    • Simplified automated campaigns designed for small businesses and new advertisers.
    • Google uses machine learning to optimize ad placement and targeting.
  • Local Campaigns:

    • Ads designed to drive physical store visits and local actions.
    • These ads appear on Google Search, Google Maps, YouTube, and the Google Display Network.
  • Discovery Ads:

    • Visually rich ads that appear on Google’s Discover feed, YouTube home feed, and Gmail promotions tab.
    • These ads are designed to reach users in moments of discovery and exploration.
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Committed to Excellent
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At Yateer, meaning ‘excellent’ in Hebrew, we are dedicated to delivering digital marketing services that reflect the true essence of our name. We stand for outstanding quality and remarkable results in every project we undertake. 

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